Revenue Architecture Methodology
Integrated marketing, sales, and customer success
Prioritize markets and segments, and understand buyers.
Maximizing revenue performance is pretty simple. Deliver an optimal exchange of value at every stage of the customer lifecycle. This process helps accelerate a ‘flywheel effect’ by attracting and engaging ideal customers as prospects that are more likely to respond, selling more easily based on product-market-fit, helping customers realize better outcomes, retaining more, deepening and expanding relationships based on value, and building greater advocacy for your brand.
The Revenue Architecture Flywheel
- Identify the markets and segments that represent ideal customers.
- Position value propositions to address customer needs and pain points.
- Envision access based on the dynamics of each customer segment.
- Create a brand presence to attract and convert.
- Integrate the technology platform with a 360-degree customer view.
- Integrate the full-funnel marketing, sales, and service process and organization.
- Execute demand generation programs to generate qualified leads.
- Orchestrate sales to qualify, engage, and close business.
- Activate customers and maximize impact for lifetime value.
Revenue Architecture…In Action
Revenue Architecture is not a one-size-fits-all methodology. It adapts to different business models. It is a continuous process to align and integrate marketing, sales, and service to achieve more accelerated, predictable, and sustainable revenue performance.