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- Content is Still King – Or Is It? With AI – do we need Content?
- Create a Self-Funded Revenue Acceleration Flywheel
- Aligning Your Revenue Architecture with New Offerings: A Critical Step for B2B Growth Companies
- Unlocking the Power of Content: A Roadmap for High-Consideration Sales
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5 Tips for Using HubSpot as a Partner Agency
Inbound Marketing, Marketing Automation, Revenue GrowthHubSpot is a premier marketing and sales software platforms for inbound marketing. For HubSpot Partner Agencies, one of the main benefits is that, instead of having various marketing and software systems in place and having to switch between them all, HubSpot allows your business to have a one-stop shop for all of your marketing and sales needs.
However, migrating your existing website and software capabilities over to HubSpot can be tedious at times – albeit rewarding in the end. Once you’ve integrated HubSpot into your technology systems, you have their vast array of features at your disposal.
To help with this process, here are 5 tips for using HubSpot that we recommend for anyone starting out in HubSpot.
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Blog or Blogs? – A Blog has Posts not Blogs
Content Marketing, Revenue Growth, SEO, Social MediaA Blog: A website with multiple time-sequenced posts. Note, a Blog might not be called “Blog”. It could be called “Resources” or “News”. If it is enabled by blog technology, I call that a Blog!
Blogs: People usually mean the posts themselves. I would use “Posts” instead… or “blog posts”.
Post: An individual entry or article on a blog.
A blog is short for weblog. A weblog is a website consisting of entries (posts) that are displayed in reverse chronological order with the most recent post appearing first. “Blogs” refers to the universe of blogs – not to individual posts. Blogs are created using software like WordPress or TypePad. Blogging is a verb that means writing posts (not writing blogs).
So if you are wondering if you have “blogs” on your blog…. IMHO you actually have posts… If you have multiple blogs (multiple websites or multiple subject blogs, each with sequential posts), then you might refer to the collection as ‘blogs’.
Good luck marketing, selling – and blogging!
Learn more about how to integrate your blog strategy for revenue growth… Contact Us.
Achieving Marketing-Sales Alignment with the Closed-Loop Marketing Architecture
Account-Based Marketing, B2B Marketing and Sales, Closed-loop Marketing, Content Marketing, CRM, Inbound Marketing, Marketing Automation, Revenue Growth, Revenue ProgramsClosing the Loop – Aligning Marketing and Sales
Traditionally, marketing teams generate leads, while sales teams close deals. With the web and the shift of the customer buying process and business-to-customer interactions, the lines between marketing and sales are blurred. Companies today know that they need to adapt, but how?
Growth-focused companies often wrestle with aligning marketing and sales to maximize revenue growth. A key goal is establishing a “service level agreement” between marketing and sales teams that defines both the required quantity and the characteristics of the ‘MQL” or Marketing Qualified Lead”. But there is more to it then that. Marketing and sales teams today, must work together to orchestrate the customer experience end-to-end and generate leads, nurture opportunities in the pipeline and ultimately convert sales. And, they need to track this end-to-end so they can attribute revenue to marketing programs and campaigns and see what is working and not working.
A useful framework to manage this end-to-end process is the “Closed Loop Marketing Architecture”.
Let’s Talk About Email – Why and How to Use Email Marketing
B2B Marketing and Sales, Content Marketing, Inbound Marketing, Revenue GrowthWith the rise of social media, many “traditional” online marketing tools have fallen out of the spotlight in the glamorous new world of Facebook, Instagram, and Snapchat. Marketers scramble to discuss the latest marketing campaigns that can be implemented with social media.
However, email marketing is one of the marketing tools that should be discussed in earnest. Email marketing is still useful and has its place in the modern B2B marketer’s repertoire.
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AMA Boston: Actionable Marketing Metrics Recap
Measurement and Analytics, Revenue Growth, Sales ExcellenceI recently had the pleasure of attending the American Marketing Association Boston event Actionable Marketing Metrics: Tools and Methodologies on Tuesday, 24 January, 2017.
The two guest speakers, Thor Johnson, CEO of Bedrock Data, and Kristen Hambelton, CMO of ServiceChannel, gave outstanding presentations. They raised interesting points on how businesses should approach defining metrics in both marketing and sales.
Here are a few main takeaways that are particularly pertinent to B2B businesses (though, of course, they do apply to B2C companies as well):
Why You Need Fewer Leads…But More Marketing Qualified Leads
Revenue Architecture, Revenue Growth, Revenue MarketingWhy Marketing Qualified Leads?
Although many marketers focus on increasing the number of leads, quite often marketers should be in fact aiming to have fewer leads. The key is that this smaller number of leads are Marketing Qualified Leads (MQLs), who are genuine sales prospects, instead of people who are curious but have no intent to buy.
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