5 tips for using hubspot

HubSpot is a premier marketing and sales software platforms for inbound marketing. For HubSpot Partner Agencies, one of the main benefits is that, instead of having various marketing and software systems in place and having to switch between them all, HubSpot allows your business to have a one-stop shop for all of your marketing and sales needs.

However, migrating your existing website and software capabilities over to HubSpot can be tedious at times – albeit rewarding in the end. Once you’ve integrated HubSpot into your technology systems, you have their vast array of features at your disposal.

To help with this process, here are 5 tips for using HubSpot that we recommend for anyone starting out in HubSpot.

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Blog or BlogsI often hear the use of the word Blogs when referring to what I think of as Blog Posts. While there are no absolute right answers, here is how I suggest you use the terminology:

A Blog: A website with multiple time-sequenced posts. Note, a Blog might not be called “Blog”. It could be called “Resources” or “News”. If it is enabled by blog technology, I call that a Blog!

Blogs:  People usually mean the posts themselves. I would use “Posts” instead… or “blog posts”.

Post: An individual entry or article on a blog.

 

Blog

A blog is short for weblog. A weblog is a website consisting of entries (posts) that are displayed in reverse chronological order with the most recent post appearing first. “Blogs” refers to the universe of blogs – not to individual posts. Blogs are created using software like WordPress or TypePad. Blogging is a verb that means writing posts (not writing blogs).

So if you are wondering if you have ‘blogs” on your blog…. IMHO you actually have posts… If you have multiple blogs (multiple websites or multiple subject blogs, each with sequential posts), then you might refer to the collection as ‘blogs’.

Good luck marketing, selling and blogging!

Learn more about how to integrate your blog strategy for revenue growth… Contact Us.

email marketingWith the rise of social media, many “traditional” online marketing tools have fallen out of the spotlight in the glamorous new world of Facebook, Instagram, and Snapchat. Marketers scramble to discuss the latest marketing campaigns which can be implemented with social media.

However, email marketing is one of the marketing tools that should be discussed in earnest. Email marketing is still useful and has its place in the modern B2B marketer’s repertoire.

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