https://revenuearchitects.com/wp-content/uploads/2012/10/actonsoftware.jpg 450 600 John Nielsen https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Nielsen2012-10-16 16:35:252014-04-16 20:40:38Lead Scoring in Act-On
By John Nielsen
Lead scoring is the process of evaluating and assigning points to prospects and leads using marketing automation tools. Points are distributed based on the attributes associated with a qualified lead. It is important to understand whom you are marketing to when managing a campaign, sending irrelevant content to your followers is a quick way to lose. To make sure this doesn’t happen to you, below are a few tips one can easily follow to update your contact lists and help identify priority focus using lead scoring.