https://revenuearchitects.com/wp-content/uploads/2017/03/2017-03-20_1042.png 361 322 John Stone https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Stone2017-03-20 12:30:242017-12-13 08:40:45Use a Mass Customization Approach for Account-Based Marketing
Traditional account sales is an important, but expensive approach to market. Traditional marketing programs are not account-centric and often fail to deliver the needed impact at the account level. Targeting strategic accounts requires that marketing and sales work in partnership to orchestrate effective account-based marketing and selling. Yet, customizing an approach to a specific account can be costly.
A strategy you can employ to keep costs down is “mass customization” – a leveraged approach across multiple accounts that uses standardized, more modular capabilities that can be customized and configured for the account strategy.