Sherwin’s 10 Deadly Sins of Sales
These practices, if not course-corrected, would lead to zero sales. When they numbered an even ten, they became Sherwin’s 10 Deadly Sins of Sales.
Financial Services and Technology, Executive Level Sales and Front Office Revenue Growth. Sherwin Uretsky is a Managing Partner with Revenue Architects. He helps businesses transform their front office, drive sales and build sustainable revenue growth.
These practices, if not course-corrected, would lead to zero sales. When they numbered an even ten, they became Sherwin’s 10 Deadly Sins of Sales.
A Revenue Architecture defines the building blocks for Revenue growth. You can think of the Revenue Architecture as a Sales and Marketing Operating Model. It is critical that the revenue architecture is designed and deployed to directly align with the business strategy and business model.
In pursuit of greater margins (by moving to higher value products and services) or greater scale (by moving toward a more standardized products and bigger markets) a businesses will adjust strategy and business models. The diagram below depicts a simple set of axis that firms generally move along in their go-to-market approach.