• Twitter
  • Facebook
  • LinkedIn
  • Mail
  • Rss
(877) REV-EARN +1 (877) 738-3276
Revenue Architects
  • Home
  • About
    • About Us
    • Team
    • Advisors
    • Join Us
  • Services
    • Services Overview
      • Revenue Architecture Diagnostic
      • Revenue Architecture Blueprint
      • Consulting Services
      • Agency Services
    • Revenue Strategy
      • Markets and Buyers
      • Valued Offerings
      • Go-to-Market Model
    • Revenue Systems
      • Brand Presence
      • Revenue Technology
      • Operating Model
    • Revenue Programs
      • Marketing Execution
      • Sales Execution
      • Customer Execution
  • Industries
    • Technology and Solutions
    • Financial Advisors
    • Investment Management
    • Ventures and Growth Companies
    • Life Sciences and Health
  • Case Studies
  • Blog
  • Contact
  • Search
  • Menu Menu

Enterprise Funnel Math

Account Based Marketing, B2B, Chief Revenue Officer, Revenue Architecture, Revenue Growth

Enterprise funnel math exercises help align marketing and sales teams by zeroing in on critical funnel metrics like Sales and Marketing Qualified Inquiries (e.g. MQI) and Marketing and Sales Qualified Leads (MQL and SQL).

An enterprise funnel math model can help you identify the mix of tactics for for different funnel characteristics. For example, a sales-driven funnel might be designed with sales-led prospection activities and ABM tactics. A high volume lead gen funnel might be driven by Inbound Marketing or Paid SEM. Each funnel will have its own “DNA” and can be modeled top to bottom across deal stages to inform go-to-market strategies and budgeting.

Defining Your Funnels

A simple spreadsheet can help you produce a flexible working model that can be tailored to each company. To make it work, it is important to identify the right funnels or segments. The more granular your funnels are, the more accurate the funnel model will be – but too many funnels will add complexity. So, we typically identify 4-8 segments that represent distinct marketing and sales motions. Select segment that have a distinctive “funnel DNA” – not necessarily a P&L, or a geography segment. Often a funnel is centered around a product or service offering. Funnels can always be rolled up into geos, or P&Ls.

We develop Funnel Math Models with several tabs:

Read more

January 17, 2021/0 Comments/by John Stone
https://revenuearchitects.com/wp-content/uploads/2021/01/shutterstock_1426615145.png 3444 7316 John Stone https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png John Stone2021-01-17 21:29:302021-12-24 20:19:55Enterprise Funnel Math

Recent Posts

  • The Flywheel Effect in Customer Lifecycle Marketing Sales and Service
  • 9 Best Practices for Demand Generation and Buyer Engagement
  • Wine Glass Account Planning
  • LinkedIn Set Up and Automated Prospecting Tools
  • How to Determine a Website Cost and Scope

Subscribe to Blog

  • This field is for validation purposes and should be left unchanged.

Blog Categories

Account Based Marketing B2B Branding Buyer Engagement Chief Revenue Officer Closed loop Marketing Content Marketing CRM Demand Generation eMail Marketing Financial Advisors Food & CPG Inbound Marketing Insights Investment Management Marketing Automation Measurement and Analytics Methodology Newsletter Resources Revenue Architecture Revenue Grader Revenue Growth Revenue Marketing Revenue Programs Revenue Strategy Revenue Systems Sales Enablement Sales Excellence SEO Social Media Speaking & Events Technology & Websites Valued Offerings

Resources

  • Revenue Architecture Methodology
  • 2023 Revenue Architecture Smart Book!
  • Sales Effectiveness and Coaching
  • Continuum Alignment
  • Revenue Grader
  • Sales Enablement Resources
  • Sales Qualification Tools

Offers

  • Revenue Architecture Diagnostic
  • Revenue Architecture Blueprint
  • Financial Advisor Marketing
  • Constant Contact Agency Services

SUPPORTING

  • The Pan Mass Challenge
  • Best Buddies Challenge
  • Vermont Council on Rural Development
  • Greensboro Association
© Copyright - Revenue Architects, LLC
  • Twitter
  • Facebook
  • LinkedIn
  • Mail
  • Rss
Scroll to top