https://revenuearchitects.com/wp-content/uploads/2016/05/squarepegroundhole.jpg 236 355 Sherwin Uretsky https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png Sherwin Uretsky2016-05-03 17:21:562017-01-26 10:40:36Changing Business Models Means Changing Revenue Architecture
A Revenue Architecture defines the building blocks for Revenue growth. You can think of the Revenue Architecture as a Sales and Marketing Operating Model. It is critical that the revenue architecture is designed and deployed to directly align with the business strategy and business model.
Business Models Change Along A Continuum
In pursuit of greater margins (by moving to higher value products and services) or greater scale (by moving toward a more standardized products and bigger markets) a businesses will adjust strategy and business models. The diagram below depicts a simple set of axis that firms generally move along in their go-to-market approach.