• Link to X
  • Link to Facebook
  • Link to LinkedIn
  • Link to Mail
  • Link to Rss this site
(877) REV-EARN +1 (877) 738-3276
Revenue Architects - Consulting Agency
  • Search Search
  • Home
  • About
    • About Us
    • Team
    • Advisors
    • Join Us
  • Revenue Architecture
  • Services
    • Services Overview
    • Consulting Services
    • Agency Services
  • Clients
  • Case Studies
  • Blog
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Changing Business Models Means Changing Revenue Architecture

Account-Based Marketing, B2B Marketing and Sales, Revenue Architecture, Revenue Growth, Revenue Strategy, Sales Enablement, Sales Excellence

A Revenue Architecture defines the building blocks for Revenue growth. You can think of the Revenue Architecture as a Sales and Marketing Operating Model.  It is critical that the revenue architecture is designed and deployed to directly align with the business strategy and business model.

 

Business Models Change Along A Continuum

In pursuit of greater margins (by moving to higher value products and services) or greater scale (by moving toward a more standardized products and bigger markets) a businesses will adjust strategy and business models. The diagram below depicts a simple set of axis that firms generally move along in their go-to-market approach.

 

Business Model Continuum

Business Model Continuum

Read more

May 3, 2016/by Sherwin Uretsky
https://revenuearchitects.com/wp-content/uploads/2016/05/squarepegroundhole.jpg 236 355 Sherwin Uretsky https://www.revenuearchitects.com/wp-content/uploads/2013/08/RA_logo-300x137.png Sherwin Uretsky2016-05-03 17:21:562017-01-26 10:40:36Changing Business Models Means Changing Revenue Architecture
Search Search

Recent Posts

  • Content is Still King – Or Is It? With AI – do we need Content?
  • Create a Self-Funded Revenue Acceleration Flywheel
  • Aligning Your Revenue Architecture with New Offerings: A Critical Step for B2B Growth Companies
  • Unlocking the Power of Content: A Roadmap for High-Consideration Sales
  • Account-based Marketing

Blog Categories

Account-Based Marketing B2B Marketing and Sales Brand Presence Buyer Engagement Chief Revenue Officer Closed-loop Marketing Content Marketing CRM Demand Generation eMail Marketing Financial Advisor Marketing Food & CPG Inbound Marketing Investment Management Marketing Automation Measurement and Analytics Newsletter Revenue Architecture Revenue Growth Revenue Marketing Revenue Programs Revenue Strategy Revenue Systems Sales Effectiveness Sales Enablement Sales Excellence SEO Social Media Strategic Account Management Technology & Websites

Resources

  • Revenue Architecture Methodology
  • Business Architecture Continuum
  • Revenue Architecture Smart Book!

Service Offerings

  • Diagnostic
  • Blueprint
  • Platform
  • Agency Services

SUPPORTING

  • The Pan Mass Challenge
  • Best Buddies Challenge
  • Vermont Council on Rural Development
  • Greensboro Association
© Copyright - Revenue Architects, LLC
  • Link to X
  • Link to Facebook
  • Link to LinkedIn
  • Link to Mail
  • Link to Rss this site
Scroll to top Scroll to top Scroll to top