The focus on Account Based Marketing and it’s requirements has ignited a range of discussions and specialized B2B and ABM technologies and processes. For companies that are selling to accounts, the strategies associated with ABM are well understood, yet the technologies are still evolving. At first blush, you might think that a closed-loop marketing architecture doesn’t apply to B2B and account-based marketing. Closed Loop Marketing is data and insight-driven. It clearly works for B2C and high-volume campaigns. Yet, how does CLM apply to a highly relationship-centric account-based marketing focus?
Actually, closed-loop marketing is a core foundation for effective Account Based Marketing / ABM.