We bring the expertise and multi-disciplinary team to transform campaign designs into campaign execution. Campaigns involve a mix or combination of archetypes (Outbound Sales, Inbound Marketing, Demand Generation Programs, Account-based Marketing etc) and while each campaign is unique in its implementation requirements, marketing automation and CRM (HubSpot, SharpSpring, Pardot, etc.) are typically part of the execution along with a range of content and media channels (paid search, paid social, organic social, core or hero content, calls to action, etc.). Campaign Execution services address the range of implementation elements required for campaign execution, including:
- Audience Isolation and Segmentation
- Messaging (Calls to Action, Landing Pages, Thank You Pages, Forms, Page copy
- Content Development (White Papers, e-Books, Video, Presentations)
- Dynamic, Persona-based Content
- Advertising, PPC, Display, Retargeting
- Social Media Amplification
- Creative and Visual Design
- Email Marketing, Email Sequences, Optimization
- Sales Engagement Orchestration
- Lead Nurture
