We meet our clients where they are in their mission for more accelerated, predictable, and sustainable revenue performance.
Project services are issue-driven services that address Revenue Architecture gaps or opportunities:
- Strategy projects address market selection, segmentation and personas, value proposition, and positioning development, and go-to-market strategy.
- Platform projects include naming and brand identity, marketing channels including websites and collateral, revenue technology selection and integration, and marketing and sales operating model, including full-funnel processes, organization, and enablement.
- Program projects include delivery execution support for marketing and sales campaigns and programs, including content marketing, account-based marketing, outbound sales, and account management.