Entries by John Stone

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Understanding Spam in Email Marketing

This is a guest post with a backgrounder on Spam and eMail tactics. Email spam, or junk mail, is sending and receiving unsolicited messages via email. While most spam messages are actually untargeted promotional emails, a percentage of junk emails also contain disguised links to familiar websites, but which are actually phishing attempts, or host malware meant […]

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Under the Microscope: Market Strategy

This blog post is part of a series providing an in-depth exploration of each dimension of the 12 Dimensions of Revenue Architecture. A Market Strategy is a core element of a company’s revenue architecture and differentiated strategy. Revenue leaders need to define how to approach the Market Strategy based on attractiveness, competitive positioning and fit. This post dissects Market […]