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Services

One system, three layers.

Our services are the three layers of the Revenue Architecture Operating System. Revenue Strategy decides where and how you compete. Revenue Platform is what the strategy runs on. Revenue Production is how revenue is produced.

Human-orchestrated and AI-enabled: practitioners set the architecture, make the calls and judge every output. RAOS connects strategy to production, and keeps them connected.

The Revenue Architecture Operating System

Nine playbooks across three layers

Twenty-seven plays and five Operating Agents in one connected system, calibrated to your firm.

Revenue Strategy

Where and how you compete

  • PB1Market DefinitionWho you serve
  • PB2Value PositioningWhat you say
  • PB3GTM ArchitectureHow you reach them

Revenue Platform

What the strategy runs on

  • PB4Brand SystemBrand, collateral, digital
  • PB5Revenue TechnologyCRM, data and AI agents
  • PB6Revenue OperationsProcess, rhythm, forecast

Revenue Production

How revenue is produced

  • PB7Demand GenerationBuilding awareness
  • PB8Opportunity OrchestrationWinning relationships
  • PB9Account OptimizationGrowing accounts

AI-enabled Diagnostic, Architect and Calibration Agents: Strategy and Platform, periodically. Demand and Engagement Agents: Production, continuously. The twenty-seven plays run as skills, calibrated to your firm through your Client Overlay. Practitioners make the calls; the agents never act on their own.

Our service model

How an engagement runs

Every stage produces something you keep, and each builds on the last. Discover spans all three layers; the rest is marked by the layer it belongs to.

Layer · Strategy: Strategy · Platform: Platform · Production: Production

Discover

Your friction and opportunity

  • Diagnostic Free and self-run: twelve questions, about twenty minutes, with a scored readout you keep. We review it with you in a complimentary conversation.
  • Architecture Assessment Optional. Starts from the Diagnostic, then a facilitated friction and opportunity analysis across two workshops, with opportunities ranked, sequenced and confirmed with you.

Diagnostic and readout conversation · complimentary

Architecture Assessment · optional, fixed fee

Design

Your Revenue Architecture Blueprint

  • Strategy: Aligned Strategy Your ideal clients, value positioning and growth motion, defined.
  • Platform: Platform Plan Brand, website, revenue technology, collateral, sales operating model.
  • Production: Production Plan The mix of demand and selling programs.

Single Play, Calibration or Architecture · fixed, published fees, scoped by complexity

Build

Your platform deployed

  • Platform: Brand System Name, identity, collateral, website, social presence.
  • Platform: Revenue Technology CRM, marketing automation, data and AI agents, configured and connected.
  • Platform: Operating Model Stages, meeting rhythm, qualification, playbooks, forecast.

Fixed-price projects · quoted in the Blueprint

Operate

Revenue production, running

  • Production: Demand Programs Authority assets, acquisition and nurture programs.
  • Production: Sales Enablement Pursuit support and the economic case for key opportunities.
  • Production: Client Expansion Account reviews, expansion, advocacy.

Monthly retainer · sized to scope

Fees for each stage, and the time each asks of your team, are on the pricing page.

How it's operated

One system. Your choice of hands.

AI-enabled at every layer. What changes is who operates each one.

Agency-Operated

We run it.

Our practitioners operate every layer on your behalf, strategy through production, delivered as programs. You see the work, not the machinery.

  • Strategy: Strategy Revenue Architects
  • Platform: Platform Revenue Architects
  • Production: Production Revenue Architects

Investment · monthly retainer

Joint-Operated

We run the architecture; your team runs production.

Your team already owns deals and accounts. We keep strategy and platform current, produce the content and brand assets, and coach your team, who run production with the context and Overlay we maintain.

  • Strategy: Strategy Revenue Architects
  • Platform: Platform Revenue Architects
  • Production: Production Your team, coached by us

Investment · retainer plus RAOS license

Client-Operated

Your team runs it.

RAOS runs in your own AI environment, calibrated to your firm and kept current. Our practitioners onboard your team and stay on as counsel.

  • Strategy: Strategy Your team, with our counsel
  • Platform: Platform Your team, with our counsel
  • Production: Production Your team

Investment · RAOS license plus counsel

Most firms start Agency-Operated and shift right as capability grows. Everything the system has learned moves with you.

How we start

Start with the Diagnostic.

Find where your firm's growth is stalling, and the order in which to fix it. It is free and self-run, about twenty minutes, and we review the readout with you in a complimentary conversation.