4. Does your brand platform (visual identity, website, digital channels and collateral) help tell your story and engage your audience? Visual design, brand identity, marketing and sales collateral, responsive website, social media presence, 3rd party channels.
5. Does your technology stack enable full-funnel marketing and sales and deliver data-driven insights and audience isolation capabilities? Marketing Automation, Landing Pages, Worklows, Sales Process Optimization, Email Marketing, Sales Intelligence, CRM, Digital Engagement, Customer Data Platform, Business Intelligence.
6. Do you have the right operating model (people, process and organization) to drive revenue performance at the right cost of sales? Model alignment, full-funnel marketing and sales processes, organization structure and capacity, territories, skills and resources, sales enablement.