4. Does your brand platform (visual identity, website, digital channels and collateral) represent your story and help you engage buyers? Visual design, brand identity, marketing and sales collateral, responsive website, social media presence, 3rd party channels.
5. Is your technology stack enabling marketing and sales automation and delivering data-driven insights and audience isolation capabilities? Marketing Automation, Landing Pages, Worklows, Sales Process Optimization, Email Marketing, Sales Intelligence, CRM, Digital Engagement, Customer Data Platform, Business Intelligence.
6. Do you have the right operating model (people, process and organization) to market and sell to your different offerings and buyer segment combinations? Model alignment, full-funnel marketing and sales processes, organization structure and capacity, territories, skills and resources, sales enablement.