World-Class Buyer Engagement: A Best Practices Handbook
How the 9 Dimensions of a Revenue Architecture Can Help You Realize the Infinite Rewards of Accelerated, Predictable, and Sustainable Revenue Growth
This handbook serves as the revenue leader’s guide to marketing and sales alignment and full-funnel buyer engagement. By continuously executing your Revenue Architecture, you can drive limitless revenue opportunity. Increase volumes, value, velocity and revenue impact.
- Volume. Generate incremental awareness and engagement
- Velocity. Increase the conversion speed though the funnel
- Value. Improve the quality of inquiries and opportunities
- Revenue. Convert more of the pipeline to revenue