World-Class Buyer Engagement: A Best Practices Handbook
How the 9 Dimensions of a Revenue Architecture Can Help You Realize the Infinite Rewards of Accelerated, Predictable, and Sustainable Revenue Growth
This handbook serves as the revenue leader’s guide to marketing and sales alignment and full-funnel buyer engagement. By continuously executing your Revenue Architecture, you can drive limitless revenue opportunity. Increase volumes, value, velocity and revenue impact.
- Volume. Generate incremental awareness and engagement
- Velocity. Increase the conversion speed though the funnel
- Value. Improve the quality of inquiries and opportunities
- Revenue. Convert more of the pipeline to revenue
Buyer Engagement in Action: Closed-Loop Revenue Architecture
The Revenue Architecture methodology illustrates the buyer engagement process in action. At the center is the customer data platform and revenue technology stack as a critical enabler. This technology stack allows you to build data-driven buyer engagement programs.
The process helps you isolate audience, understand buyers, shape engagement strategies and launch engagement programs with a continuous feedback loop. Track micro and macro conversions as you engage buyers and inform new engagement strategies at every stage of the buyer journey and marketing and sales funnel. The approach drives continuous campaign ROI and offers a framework for closed-loop reporting and attribution.
