As a leading value-added reseller, ConRes is engaging creative ways to enhance marketing and sales performance with buyer engagement programs.
Revenue Architects worked with the corporate marketing team as well as the NetApp and Cisco teams to build account-based marketing and inbound marketing buyer engagement programs. Programs included engaging content including digital video, sales play solution briefs, PPC programs, landing pages / micro-sites, email marketing, social media and premium white paper content used by both the sales and marketing teams. High quality marketing assets aligned with the ConRes revenue strategy focused on new customer acquisition and an expanded footprint in targeted key regions.