When sales and marketing work together harmoniously, all is well. Marketing builds the brand and drums up leads; sales reels them in and brings them home as paying customers. Yet we know. particularly for sales, that sales incentives are the critical driver for performance focus. With today’s more unified revenue value chain and closed-loop across marketing […]
When optimizing your website for search engines, it’s essential to consider both on-page content and PDF content. While PDFs can offer certain advantages, such as offline accessibility and in-depth content, HTML pages often provide a better user experience and can be more SEO-friendly.
Companies take a number of different approaches to establishing their pricing , but many wrongly assume that they have limited control on revenue and margin by using more effective pricing strategies. Businesses can implement different pricing strategies and tactics to maximize revenue and margin. Depending on the pricing models and business-specific circumstances, it may take some […]
A lot of businesses who use Constant Contact or Mailchimp or a similar app for email marketing are now recognizing limitations for expand digital and email marketing and more automated inbound programs. To address the selection of a new email service provider (ESP) or marketing automation solution is not easy. It is critical to understand […]
A modern web presence can deliver solid impact for associations and is critical for an increasingly web savvy membership. Associations need to engage their members and visitor audience with the right content and collaboration and be a resource so members feel value and come back for more interaction. Associations need to provide a valuable member […]
The team from Revenue Architects wishes you and your family a happy holiday season. Our thoughts are with those less fortunate including the people of Syria, North Korea and the Philippines along with fellow Americans who need support. We know how lucky we are and are thankful to have the ability to spend some time […]
There are an incredible number of CRM Apps out there. I have looked at several and wanted to mention Pipedrive as a great option for companies looking to focus on sales. It does a great job at pipeline management – with a nimble sales ready focus and good integrations using Zapier. Companies like it because: 1. […]
Expanding Your Digital Review Website assessments are nothing new, yet today, we need to take a comprehensive view that includes a look at your websites, apps, media, and social media presence. So, when you do your next check-up, instead of thinking “website assessment,” you should be thinking “digital assessment.” Given how rapidly things are changing […]
We are excited to be rolling out a new website today with updates to our messaging as well as a new visual system. The visual system communicates the vision and focus we share with our clients every day: how to build greater marketing and sales agility to respond to a rapidly changing technology, media and […]
I received these statistics in a recent email and I thought they were worth sharing further with some comments. I am adding some implications as I see them below each one: A whopping 68% of B2B organizations have not identified their funnel. (Source: MarketingSherpa) Without a defined funnel, it is very difficult to develop a predictable forecasting […]