A “build it and they will come” approach to web design is an uniformed approach. Still, some people ignore UX completely or forge ahead with limited knowledge only to find out later that users are bouncing off their brand new web pages like ping pong balls.
Then there’s mobile UX concerns to think about. With mobile devices proliferating and their users becoming more adept at using them, expectations are high. Not only are you expected to have a responsive mobile design, but the overall experience you deliver must be fast and easy for users.
Even if you understand that UX is an essential part of web design and internet marketing, you may still be operating under some misconceptions. Are you really following UX best practices? See if you’ve subscribed to any of these UX myths: