Revenue Architects recently released a white paper exploring the rapidly evolving nature of software eCommerce and sharing insights on how to manage this change for maximum revenue growth.
Abstract & Download
With the increasing use of the Internet for eCommerce, many pundits had announced the death of the distribution channel for software perhaps assuming that software would be digitally distributed directly to the end user. But now, more than ever, channels serve an increasingly important role for the software industry. And within just a few years it will likely change more than any other channel in businesses globally.
Independent software vendors (ISVs) will need to understand these changes and the underlying technology needed to support them. For example, ISVs must continue to manage their existing channels, many of which are undergoing dramatic change, while taking advantage of new on-line app-stores and affiliate style eMarketplaces. The corresponding vendor technology solutions for software eCommerce are different from traditional e-Retailing solutions. Therefore ISVs must also leverage the right solution type, providing both multi-channel management and deep software trade functionality.