Revenue Architects was retained by Velti, a leading mobile marketing platform company, to develop a social media strategy and activation plan. The team explored existing capabilities and areas of distinct advantage and combined that with a deep analysis of the target audience, content publishing program and social media listening engagement tools. From there, the team developed a metrics dashboard to track how Velti can better manage the performance of its digital and social media engagement strategy.
- The Pan Mass Challenge
- Best Buddies Challenge