Aereo was seeking rapid adoption of its internet-based TV service, driving massive growth in paying subscribers. To achieve this goal, we launched paid media acquisition efforts using digital media / paid media acquisition program using digital media to drive quality subscribers. $100,000 per month media budget. Revenue Architects provided strategic direction, campaign execution and continuous integration, testing and optimization to drive customer acquisitions at the lowest possible cost.
We pulled together an expert team to deliver digital media strategies and integrated campaigns. Activities included media planning, securing inventory, trafficking creative, analyzing results, and program management.