Novartis Animal Health

Novartis Animal Health, now Elanco, provides those who raise and care for animals with solutions that empower them to advance a vision of food and companionship enriching life.

Revenue Architects was retained to develop an enterprise global digital marketing strategy and plan. We brought together global marketing and brand teams to shape a 5-part digital marketing strategy. The goal was to develop and activate a strategy and plan incorporating global regional and brand priorities and a shared resource approach. We assessed capabilities against best practices for digital marketing within a regulatory framework. Initiatives included e-detailing, social media, enhanced web presence, content marketing and digital apps.