IdeaLaunch is a leading Content Marketing Agency and is in a unique position to accelerate their leadership in the fast growth market. To capture the opportunity, they needed to review their options for revenue growth and enhance their sales and marketing revenue engine.

Revenue Architects designed a go to market model defining value proposition, marketing-to-sales process, target market segmentation, and  metrics to drive and track performance.  The new Revenue Architecture resulted in an additional focus on a high growth product and market segment and a more aligned and integrated marketing engine.