Priced to the plays. Delivered as projects and retainers.

Design decides what runs and in what order. Build produces and stands it up. Operate keeps it current month to month.

Engagements are tailored based on plays and the human architect team. People orchestrate and agents operate.

We price the plays in scope and the team that runs them, agreed in Design before the work starts.

Self-run, no fee. A scored readout of your revenue architecture, your top friction points, the plays we would run first, and a portable file of everything you told us.

It is yours whatever you decide next.

Every Design produces a Blueprint: the plan for what runs, at the level you need it.

• Design: Play · $500 You know the deliverable. A Blueprint for one play: targeted friction analysis and the play that addresses it.
• Design: Calibration · $5,000 You have a strategy. A Blueprint that validates it, sharpens where it is thin, calibrates it into RAOS, and architects the brand system on top of it.
• Design: Architecture · $15,000 You need the architecture. A Blueprint for the full Strategy layer and the Platform layer that runs on it, one priority segment, with the roadmap that sequences the work.

The Blueprint is scoped to your situation, and it is yours to keep.

Build produces and stands up what the Blueprint specifies.

• Strategy calibrated into RAOS, so every downstream play runs on it rather than around it.
• Platform the brand system produced, the technology stack stood up, the operating workflows configured.
• Production campaign, deal and account programs built, with the cadence and reporting that run them.

Operate keeps the architecture running and current.

• Strategy recalibrated as your market answers back.
• Platform maintained and extended as the business changes.
• Production demand, deals and accounts run continuously.

Teams scale from a single architect to a multi-disciplinary team.

• The number of stakeholders that have to be brought along
• The segments and surface area you are working on
• Existing materials leveraged, reworked or built fresh
• Governance and approvals the work has to pass through
• The production volume involved
• The timeline

We would rather name these than quote a range wide enough to be meaningless.

Our people set the architecture, make the calls and judge whether the work is right. The agents carry volume beneath that: drafting, modeling, analysis, production at a pace a small team could not reach alone.

What does not compress is the judgment, and that is the part you are engaging.