Start free. Then a fixed price for each stage.

Self-run and free. You get a scored readout of your revenue architecture across the three layers, your top friction points and the plays we would run first. It is yours whatever you decide next.

When you are ready, we review the readout with you in a complimentary conversation and agree whether the next step is an Assessment or going straight to Design.

• Fee Free.
• Your time About twenty minutes, plus the readout conversation if you want one.

The paid first step for firms that know growth is stuck but want the cause pinned down before committing to a plan. It starts from your Diagnostic and goes much further.

• Friction analysis Where revenue is breaking across strategy, platform and production, traced to causes rather than symptoms.
• Opportunity analysis Where the upside is, by segment, offer and channel.
• A sequenced recommendation Opportunities ranked, sequenced and confirmed with you, with the Design scope that follows from them.
• Fee $3,500 for the whole Assessment.
• Your time The Diagnostic, then two facilitated workshops with your leadership.

The Blueprint is the plan for your goals: an Aligned Strategy (your ideal clients, value positioning and growth motion), a Platform Plan (brand, website, revenue technology, collateral, sales operating model) and a Production Plan (the mix of demand and selling programs). It is scoped from a single deliverable to a full architecture, and it is yours to keep.

• Single Play · $500 A scoping and alignment session for one play-based deliverable, such as a name and identity, a website or a capability deck. It needs existing context, such as your strategy or business requirements. Your time: a 1 to 2 hour workshop; we follow with a written synthesis.
• Calibration · $7,500 You bring a strategy; we confirm it, refine it and build on it. Your time: two weeks, with two 2-hour workshops.
• Architecture · from $20,000 We define your revenue strategy, platform and production plan for a priority segment. Your time: four to six weeks, with six workshops. Additional segments are quoted.

Build produces and stands up what the Blueprint specifies, as fixed-price projects. The quote covers the whole project.

• Brand System Name, identity, collateral, website, social presence.
• Revenue Technology CRM, marketing tools, data and AI agents, configured and connected on your stack.
• Operating Model Stages, meeting rhythm, qualification, playbooks and forecast.

Your time is regular working sessions for input and approvals, not production. We agree the rhythm with you.

Operate keeps the architecture running and current, on a monthly retainer sized to the programs in scope.

• Demand Programs Authority assets, acquisition and nurture programs.
• Sales Enablement Pursuit support and the economic case for key opportunities.
• Client Expansion Account reviews, expansion and advocacy.

We agree a working cadence that suits you, typically a regular working session and a periodic review. Where your team operates part of the system, a RAOS license is quoted with the Blueprint.

• The people to bring along
• The ground covered
• Existing material to rework
• Review cycles
• Volume

We would rather name these than quote a range wide enough to be meaningless.

Our people set the architecture, make the calls and judge whether the work is right. The agents carry volume beneath that: drafting, modeling, analysis, production at a pace a small team could not reach alone.

What does not compress is the judgment, and that is the part you are engaging.