Plan Your Account Based Marketing Strategy
The promise of Account Based Marketing (ABM) is to increase sales success by coordinating marketing and sales efforts for target accounts.
Entries by nhill
Align Marketing and Sales to End 2015 Strong
It’s the middle of Q4 and the end of the year is fast-approaching. For many, it is a time to slow down from work and spend time with family. For sales people, it’s can be a frantic time, as many B2B companies must close sales opportunities to achieve revenue goals. So, what can the marketing […]
6 Marketing Automation Myths
Marketing Automation has been around since the 1990s. Back then, the focus was on automating email marketing— managing the development and delivery of emails to target lists at scheduled times. Over the decades, software developers expanded the capabilities of Marketing Automation to meet the requirements of a variety of marketing functions and users.
Today, Marketing Automation refers to a broad range software technology for marketing and it is an important element of closed loop marketing. Its evolution has raised many questions about what it is, what it does, and whom it benefits.