Effective databases are built organically with opted in prospects and maintained and nurtured over time. Yet, for outbound sales engagement, it is also helpful to acquire contact data or enhance existing data with validation tools and profile enhancements. More than 20% of data degrades each year, so it is imperative that databases are maintained, cleansed and enhanced on a regular basis.
Enhance and Append
We work with and source data vendors and services to enhance and append contact and account databases, including:
- Socially validated contact information
- Intent data
- Technology install data (e.g. hardware, software, and SaaS)
- Social and psychographic data
- Pre-lead scoring for smarter focus
- Measuring buying intent
- Delivering more targeted messaging
- Increasing response rates
- Determine who to reach next
- Actionable marketing and sales insights.