The Constant Contact Lead Gen and CRM Platform (formerly SharpSpring) is an affordable cloud-based, full-funnel marketing automation and CRM platform that improves the effectiveness of small business marketing, sales, and customer success operations. We recommend SharpSpring for SMB clients due to its excellent feature set and price performance. It is easy to use and brings ‘full-stack’ capabilities around a unified database which helps drive revenue performance. Benefits we see include:
- Affordable SaaS platform with a comprehensive feature
- Enables marketing, sales, and service success with a single view of the customer
- Helps engage and nurture buyers, score leads, and seamlessly move leads from the marketing funnel to and through the sales funnel
- Supports the end-to-end buyer and customer journey
- Enables data-driven campaigns with features including email marketing, social media marketing, chat, landing pages, forms, lists, social media and integrated advertising
- Helps deliver clarity and optimize performance with closed-loop reporting and analytics.