Integrate an adaptive revenue technology stack. The ‘RevTech’ stack helps companies gain competitive advantage and develop a 360 view of the customer and full-funnel engagement across marketing and sales. A Customer Data Platform and Business Intelligence tools facilitate high value audience isolation and buyer engagement segmentation. Yet, with so many options, it is not easy to select the right mix of components and integrate them into a unified solution. An effective RevTech (Martech & SalesTech) stack is a critical success factor for marketing and sales execution.
- Architect Solutions: Identify business, functional needs and data flows, assess existing technology quality and identify the target state technology architecture.
- Select Technology: Use an objective approach to select technology components with an emphasis on building a 360-degree customer view with insights to inform buyer engagement.
- Integrate Platform: Integrate the technology stack across Marketing Automation, CRM, CDP, Channels and Business Intelligence.