Revenue Architecture Methodology – Demand Funnel and Sales Pipeline
A revenue process defines the full-funnel, closed-loop process across marketing and sales. It defines funnel stages, activities and business rules and fosters service level agreements and collaboration between marketing and sales functions is essential. A closed-loop marketing and sales process helps you understand attribution and measure velocity and track conversions across the top of the funnel. The Revenue Architecture Methodology includes Demand Generation and Sales Pipeline design templates for collaborative lead generation, lead qualification, lead nurture and sales process execution.