Videos enable your audience to “self-sell,” driving revenue and increasing efficiency. People prefer viewing videos over reading product descriptions. Companies using video report higher average conversion rates. Popular videos types include:
- Brand Videos and Ads
- Explainer Videos
- Case Studies
- Personalized 1:1
- Training and Onboarding
- Video as Product (Reports)
Our 4-Step Video Process
- Architecture. We help identify the role of video across the “full-funnel” marketing, sales, and customer lifecycle and select videos that will have the greatest impact.
- Pre-Production. We align with you around message maps, scripts, and creative concepts and create a storyboard narrative that aligns talking points with a timed visual rundown. We brief and practice with on-camera participants so they are conversational and convincing. We also plan and design b-roll and video imagery.
- Production. We prepare talent for on-camera production with dress rehearsals, as needed, and on-camera talking points, then we record high-fidelity audio and video in on-site, hybrid, and remote environments.
- Post Production. We integrate recorded elements, including branding, graphics, and sound – guided by the storyboard and script. Alignment is developed through iterative editing and refinements to produce a final product.