Use Paid Search / Search Engine Marketing (SEM) to get found in online search and generate traffic, lead conversions, and revenue through optimized paid search and retargeting programs.

Audience and keyword strategy

Keyword and audience research to determine best targeting opportunities. Demographic analysis. Geographic and demographic bid modification options and bid adjustment to balance of position vs. return.

Audits and Benchmark Performance

Survey current paid search accounts and unveil new opportunities for efficiency and performance.

Multi-channel Programs

Search PPC Google AdWords, Bing Ads, Amazon, Yahoo.

Paid Social – Social Media

Facebook, Instagram, Twitter, Linkedin. Mobile targeted messaging.

Ad Retargeting Platform

Expand reach with retargeting and lookalike audiences. (Typically 95% of paid traffic on a website does not convert. Retargeting allows you to engage with these prospects across other ad networks and on platforms like social media to keep your brand and offering front and center.)

Ad Copy and Creative

Writing effective copy  and educated testing of ad copy and extensions to ensure messages served are always helping to achieve your goals. Banner ads designed and created for a display/retargeting.

Closed-loop Reporting and Management

Google Analytics, Call tracking, Conversion tracking, Competitive research. ROI reporting and strategy review calls to discuss campaign performance and ideas.

Landing Page and Microsite Optimization

Landing page design and optimization, A/B Testing. Form conversion and alert notification emails. Digital tools include SEMRush, Google Analytics and others.