Use Paid Search / Search Engine Marketing (SEM) to get found in online search and generate traffic, lead conversions, and revenue through optimized paid search and retargeting programs.
Survey current paid search accounts and unveil new opportunities for efficiency and performance.
Audience and Keyword Strategy
Keyword and audience research to determine best targeting opportunities. Geographic and demographic bid modification options and bid adjustment to balance of position vs. return.
Google Ad Programs
Text ads on Google. Video ads on YouTube
Facebook Ad Programs
Set up and manage Facebook Ads
LinkedIn Ad Programs
Target the largest professional audience based on intent or personas (e.g. job titles, company names, seniority, professional interests)
- Sponsored Content
- Carousel ads, video ads, lead generation ads
- Text ads and dynamic ads
- Sponsored InMail
- Programmatic display ads
- Search PPC Google AdWords, Bing Ads, Amazon, Yahoo.
- Paid Social – Facebook, Instagram, Twitter, Linkedin
Expand reach with retargeting and lookalike audiences. (Typically 95% of paid traffic on a website does not convert. Retargeting allows you to engage with these prospects across other ad networks and on platforms like social media to keep your brand and offering front and center.)
Ad Copy and Creative
Writing effective copy and educated testing of ad copy and extensions to ensure messages served are always helping to achieve your goals. Banner ads designed and created for a display/retargeting.
Reporting and Management
Google Analytics, Call tracking, Conversion tracking, Competitive research. ROI reporting and strategy review calls to discuss campaign performance and ideas.
Landing Page and Microsite Optimization
Landing page design and optimization, A/B Testing. Form conversion and alert notification emails. Digital tools include SEMRush, Google Analytics and others.