A Digital Experience Index™ is a good place to start. You can rapidly assess the critical elements of your brand presence:
Design & Branding
How well does your digital presence communicate brand positioning with respect to the desired target market and deliver a professional and engaging look and feel, visual identity and design elements.
Content & Narrative
To what degree does your verbal communications enhance credibility and deliver your persuasive messages? Do you have the content resources buyers need in their education and evaluation process?
Search Visibility & Performance
Are you optimizing pages with keywords for search engine visibility and amplifying content and messaging on social media?
UX and Conversions
How effective is your user experience design? Do calls to action, offering content and resources maximize conversions?
Functionality & Services
Do you offer the tools and resources that provide specific value for visitors? Is the technology platform stable, secure and flexible using proven technology.