Create a brand presence to attract, engage and convert. Your brand presence is your enduring platform for buyer engagement, yet weaknesses in your brand presence turn away buyers, offsetting the efforts you’ve made in buyer engagement campaigns and messaging. Your visual identity, brand collateral, websites, social media and digital outposts are all critical components of an effective brand presence that enables content amplification and buyer engagement.
- Design the Brand: Create visual identity, naming, logos to express the brand across channels and ensure these resources and collateral are effective for marketing, sales and service.
- Deploy Channels: Produce/ deploy the touchpoints that deliver the brand and message including website, social media profiles, marketplaces and collateral.
- Engage the Brand: Activate, manage and maintain the brand and channels.