Select markets and buyers with strategic segmentation and data-driven audience isolation.
Build a 360 degree customer view:
- Pull data from multiple sources, clean and combine to create a single database with revenue performance, campaign performance and customer profile data.
- Conduct audience isolation data analysis to develop insights from past engagement, campaign performance, revenue performance and mix, channels, buyer behaviors and preferences.
- Build operational persona-based engagement segments which makes targeting and messaging more precise and effective.
Answer questions like:
- Which marketing efforts and channels deliver the highest CLTV?
- What is our CLTV and sales penetration by source and geography?
- What does the data tell us about our ideal customer profile?
- How do we change our offer and terms to maximize retention, reduce churn and drive conversions?
- Which buyers should we target based on buyer intent?
ViewN’s intelligent customer data platform helps marketers unlock growth opportunities by activating customer data to increase customer lifetime value through segmentation and smarter buyer engagement programs. Fragmented data across different systems creates complexity, privacy and inaccuracies. The ViewN platform solves these customer data challenges to inform customer acquisition and retention strategies and tactics.
ViewN unlocks data value by connecting different data sources, preparing data sets and analyzing data to isolate audience segments for targeted buyer engagement:
- Generate customer profiles
- Determine segments from the data with AI
- Provide customer insights
- Identify performing segments and buying behaviors
- Produce targeted lists for campaigns.
Realize true visibility of your customer by identifying who your customers are, what they are doing and how and why they buy.
