Outbound Sales Lead Generation drives more touches, more qualified leads and shorter sales cycles. A combination of tools, technologies and expertise along with best practice buyer engagement strategies, messaging and tactics help teams better connect and convert ideal prospects.
Send emails one at a time vs. large batches of emails sent all at once. For instance, limiting email volume to fewer than 300 emails a day can improve email deliverability and response rates. Emails can be managed in a sequence using automation tools.
Use LinkedIn Sales Navigator and send automated connection requests to your ideal customer profiles then send LinkedIn messages over time to generate a response.
- Define ideal customer segments and personas
- Build buyer messaging, subject lines and email messages
- Identify access to market including LinkedIn and email channels for optimal buyer access
- Build database with intent data and enable automation
- Craft funnel sequences and scripts, execute and monitor program
- Execute lead generation, engagement and follow-up.