SEARCH ENGINE MARKETING
We help you get found online and generate traffic, leads, and revenue through optimized search engine marketing (SEM) and retargeting programs.
- Audience and keyword strategy. In-depth keyword and audience research, to determine best targeting opportunities. Demographic analysis. Geographic and demographic bid modification options and bid adjustment to balance of position vs. return.
- Audits and Benchmark Performance. We’ll survey your current paid search accounts and unveil new opportunities for efficiency and performance. Establishes a solid foundation for our agency/client relationship.
- Multi-channel Programs. Search PPC: Google AdWords, Bing Ads, Amazon, Yahoo. Social Media: on Facebook, Instagram, Twitter, Linkedin. Mobile targeted messaging.
- Remarketing & Perfect Audience – Ad retargeting platform. Expand your reach with powerful retargeting and lookalike audiences. (Typically 95% of paid traffic on a website does not convert. Retargeting allows you to engage with these prospects across other ad networks and on platforms like social media to keep your brand and offering front and center.)
- Ad Copy and Creative. Writing effective copy is just the beginning. We pride ourselves on educated and exhaustive testing of ad copy and extensions to ensure messages served are always helping to achieve your goals. Banner ads designed and created for a display/retargeting.
- Closed-loop Reporting and Management. Monthly A/B testing to improve ROI. Google Analytics, Call tracking, Conversion tracking, Competitive research. ROI reporting and strategy review calls to discuss campaign performance and ideas.
- Marketing Automation Integration and Landing page and Microsite Optimization. Landing page design and optimization. Form conversion and alert notification emails. Digital tools include SEMRush, Google Analytics and others.