Revenue Program Design helps you create a differentiated buyer engagement approach for your target market segments. Your business is dynamic and your program architecture needs to be responsive.

We use a data-driven process to identify and target segments and then design buyer engagement programs that target specific objectives to attract, engage and convert buyers.

Campaign Experience

Design the Experience

  • SMART Goals
  • Segment Selection & Analysis
  • Personas Refinement
  • Lifecycle Buyer Engagement
  • Value Messaging
  • Content Map and Media Mix.
Campaign Launch

Build, Test and Launch

  • Copy Development
  • Creative Design
  • Content Construction
  • Media and Channel Integration
  • Workflow and Automation
  • Test & Launch.
Campaign Optimize

Program Optimization

  • Campaign Management
  • Metrics Tracking, Reporting and Analytics
  • Retargeting
  • Lead Scoring
  • Marketing and Sales Play Orchestration