Public Relations programs are vital in building awareness and credibility for brands and solutions. The following are elements of a PR program.
Set up the framework to reach objectives using media outreach, blog posts and bylined articles, speaking opportunities, and social media engagement designed to promote your mission and heighten brand awareness and visibility. We build a content plan for curation and creation and an editorial calendar to organize brand communications and message delivery.
Social Media Marketing
Engage audience using Twitter, Facebook, Instagram, LinkedIn. Use industry-specific 3rd party ‘outposts’ or marketplaces specific. Social platforms help amplify the success to your business, creating brand advocates and helping drive visibility, leads and sales.
Companies can take advantage of influencers to succeed and IRM platforms become a “system of record” to manage, expand, validate, and scale global influencer marketing.
Devise a media listing for your target audience, then develop the right hooks/themes for coverage as you interact with the media. This can include ‘meet and greet’ events with targeted media and using wire services and social media to send out a press releases.
Media Training & Coaching
Media training and coaching helps you to feel confident and be prepared to make the most out of interview opportunities. We coach your media spokesperson to be prepared to speak with the media.
Strong analyst relations help gain mindshare with industry analysts, journalists, and key influencers.