We produce a range of content, including web copy, video, interactive case studies, articles, blog posts, white papers, collateral, emails and PR, social media posts, newsletters, pitch decks, placemats, e-books, and infographics.
We work with your team and subject matter experts to develop positioning, key messaging, and content. We build content around the buyer/customer persona for each stage of the customer lifecycle and produce core ‘hero’ content and derivative assets.
Our Content Development process involves tailored activities, including:
- Discovery, Research & Planning
- Content Map/ Sitemap / Content Catalog
- Persona Development and Pain Maps
- Messaging Strategy, Keywords, and Top Down Messaging
- Content Development
- Content Creative Design
- Production
- Content Review and Approval
