Companies with complex sales and marketing processes and custom operational systems will often need customized integrations across multiple systems and data sources. They likely will need a data warehouse to achieve a single view of the customer by pulling data from a range of operational and marketing systems.  Many small and medium sized businesses can take advantage of a single customer database in their revtech stack. An integrated platform combines extensive marketing and sales functionality and a single customer database. HubSpot, SharpSpring and Salesforce Cloud solutions are some of the solutions we work with that offer a more integrated approach out of the box.