Revenue Architecture Methodology
Training, Onboarding and Coaching Services
The Revenue Architecture methodology is an adaptive and continuous process to integrate and align marketing, sales and customer execution. It uses a data-driven approach enabled by a brand platform, revenue technology and full-funnel process. The methodology is helping businesses target the right buyers with differentiated positioning envision strategies to access and engage buyers and execute programs across the end-to-end marketing and sales funnel.
Select markets, segments and isolate audience for engagement. Craft brand and offer-level value propositions and messaging. Envision how to best attract, engage, convert and manage buyers and customers.
Establish your brand presence (collateral, website, social media and outposts). Integrate the revenue technology stack with marketing automation, CRM and data platform. Align and integrate the marketing and sales process and organization.
Produce and execute full-funnel marketing and sales campaigns. Execute good selling with the right activities and competencies. Deliver customer success and deepen relationships to build satisfaction and advocacy.