“Phase Zero” establishes the foundation and sets the plan for buyer engagement
Phase Zero is an accelerated approach that we use to design initial programs and establish the foundation required for marketing and sales execution. We begin where you are to identify and then fill in any gaps required.
The process begins with an introduction to the Revenue Architecture framework and a diagnostic gap analysis. We evaluate 9 Revenue Architecture dimensions (and 27 steps). Depending current state gaps and priorities, we then work with your teams to address gaps and prepare to launch buyer engagement programs.
- Overview & Business Context
- Revenue Strategy
- Revenue Systems
- Revenue Programs
Following the workshops, we agree a specific plan to fill in the gaps required in the revenue architecture and launch initial programs.