Communicating a clear and persuasive message to your audience is critical in a sales or service delivery or when presenting a solution or proposition. We need to deliver our ideas in a clear and directed way that speaks to the key issues and challenges our audience is facing.
If we can more effective in communicating our message and persuasive arguments, we will be much more likely to convince our audience that they should take the action we propose.
Unfortunately, much of our communication lacks clarity and structure. Sales teams often meander through client conversations without delivering a clear and persuasive argument backed by logic.
Corporate presentations miss the mark in delivering a single-minded message and instead offer only a reflection of the company itself – without an adequate focus on the audience and the opportunities they seek to address.
With the proliferation of online media and brand messages, it is important to differentiate messages and communicate in a clear and compelling way. In order to deliver persuasive communications, writers and presenters need a structured communication process they can use day-to-day.
How can we improve the way we communicate and realize better results?
Build structured communications into the fabric of the organization by helping communicators deliver compelling arguments that drive results.
How? We can do this by following three strategies:
- Formally introduce Structured Thinking and Delivery and the top-down S-C-Q-A structure using workshops, hands-on practice, and real-world examples.
- Reinforce the approach by applying structured communication techniques across interactions day-to-day – including internal presentations, emails, blog posts and marketing communications.
- Ensure adoption across the organization, leading by example and recognizing the impacts that come from applying the approach.