A Revenue Marketing Plan should tackle three key areas:

Strategy:  How are you going to differentiate in the face of competitive pressure?

• Who will you target?
• What are your buyer personas?
• What do your buyers want?
• What is your unique positioning?
• What are your service offerings and pricing for different segments?
• What are the metrics that will drive your business?
• Where will your revenue come from across your current client base and new clients?

Systems:  What are the elements of your revenue engine?

• Is your brand and messaging platform delivering the credibility you need for your target audience?
• Are your processes clear and your team aligned?
• Is your web presence effective for your goals and target audience?
• Do you have the right technology – including marketing automation and CRM?
• Are your collateral and branded assets in place and ready as a “sales system”?
• Are you organized for success with the right team and resources for marketing and sales?

Programs: What are your campaigns and programs plan?

• Have you envisioned marketing programs and defined the campaign and content calendar?
• Are you taking advantage of centers of influence and affiliates in your market?
• Are you creating the right content using the right media to engage the market and expand your visibility?
• What mix of media (owned, earned and paid) fit with your target metrics, region and audience?
• Is your business development and selling process effective and well executed?

How We Help

Our approach tackles these three questions through a logical process. The goal is to help you engage the market with the right campaigns and sales programs. The process begins with a revenue marketing diagnostic to assess your vision, where you are today, and the gaps you need to fill to achieve your goals.