Full-funnel Buyer Engagement

  • Buyer engagement programs include messaging, content and experiences to attract, engage and convert buyers
  • Multiple campaign archetypes can be used from inbound demand gen to targeted account-based marketing and sales
  • Best practice buyer engagement takes a ‘full-funnel’ approach across the buyer lifecycle and marketing and sales
  • Effective programs involve isolating audience, defining personas and pain points and aligning value messaging
  • Implementation includes production of buyer engagement assets and the sequencing and integration of plays
  • Marketing Automation, CRM and the Customer Data Platform enable buyer engagement execution

The Revenue Architecture Closed-loop Process 

Revenue Architecture