Objective Solution Selection

An Objective Selection Process

With a variety of different solutions available how do you know which solution is right for your organization? Marketing Automation evaluations typically involve diverse stakeholder teams and a wide number of potential solutions. Your selection process should be objective and facilitative to align the organization around a clear choice.

  • Review and apply a 5-step Process for Objective Solution Selection.
  • Map criteria you should be considering
  • Right-size the Process
  • Manage diverse choices
  • Facilitate stakeholders in the decision.

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John Stone

Use an objective approach to select the right marketing automation software and accelerate your revenue marketing.

About Revenue Architects

We help align revenue architecture with business architecture and orchestrate customer lifecycle engagement. We work across the business to define revenue strategies, integrate revenue systems and launch revenue programs to drive top-line growth.

Revenue Strategy: Differentiate your revenue strategy, align marketing and sales, prioritize your plan.
Revenue Systems: Activate the technology, processes and organization for integrated marketing and sales.
Revenue Programs: Launch creative customer acquisition campaigns and sales programs.