Revenue leaders are looking for ways to achieve critical metrics around four universal objectives – volume, value, velocity and revenue performance. Research shows that as many as 70% are not meeting their revenue objectives . This may be due to a combination of misaligned metrics, but also from weaknesses in critical aspects of buyer engagement practices.
Executing effective full-funnel buyer engagement is the critical element in campaign and program performance and typically there are quick wins that can accelerate performance.
The Buyer Engagement Index is an accelerated approach to assess review Buyer Engagement best practices and identify quick wins and sustainable improvements.