It is great to be kicking off the Revenue Grader development project working with our partners Icicle Technologies.
Revenue Grader will be an entertaining yet informative way for business leaders to quickly and easily measure their potential for revenue performance. By self-scoring maturity levels across three main domains of a revenue architecture (Revenue Strategy, Revenue Systems and Revenue Programs), leaders can rate maturity levels, identify gaps and map priorities for a marketing plan.
We decided to test drive the Revenue Grader with a set of B2B mid-market companies working with the Swiss-American Chamber of Commerce (SACC).
About the SACC:
“The Swiss-American Chamber of Commerce plays a vital and active role in assisting Swiss companies in the United States and U.S. companies in Switzerland to expand their business. The Swiss-American Chamber of Commerce is a not-for-profit organization.”
About the Workshop
The workshop for the SACC will explore the opportunities and challenges for small and medium sized B2B companies seeking to develop strategies to leverage social media and digital marketing to expand their businesses. This will be an interactive 6-hour workshop and will be limited to 8 companies and will include:
- An overview and key principles of social media and digital marketing
- Group discussion of lessons learned, best practices, and challenges
- Working sessions to develop specific strategies for each participating company