Many consider writing a blog post a daunting task. The structure needs to be clear and the writing needs to be persuasive.

It does not need to be a daunting task! A blog post can be drafted quickly using a structured persuasive communications approach.

So, how can you write a blog post effectively…..quickly?

The answer is to use Persuasive Communications and Top-Down Thinking!


Begin with a single persuasive message and follow a proven ‘top-down’ structure:  S-C-Q-A!

  • Situation
  • Complication
  • Question
  • Answer (single persuasive message)
+ supporting points or “key lines”

Read more